Across Arkansas, our firefighters, paramedics, law enforcement officers, and emergency responders answer the call every day.
When storms hit, tornado sirens sound, or disasters strike, they step forward without hesitation.
But emergency leaders across Central Arkansas shared a consistent concern in a recent preparedness survey:
Our emergency systems are already stretched thin.
During a major disaster, responders can quickly become overwhelmed. And when that happens, the best protection families have… is being prepared ahead of time.
That is why we created the Arkansas Strong Campaign.
Arkansas Strong is a statewide preparedness initiative that helps families take simple steps to prepare for emergencies before disaster strikes.
By teaching communities the 3-72 Rule, we empower citizens to stay safe and self-sufficient during the critical first days of a disaster.
When families prepare, first responders can focus their life-saving efforts where they are needed most.

The Simple Rule That Saves Lives:
Three Days
Three Essentials
Zero Panic

Businesses, civic groups, churches, and community leaders play a powerful role in spreading preparedness.
The Arkansas Strong campaign invites leaders across the state to help build a culture of readiness.
The First:
100 Businesses
100 Fire Chiefs
100 Mayors
100 Community Leaders
who join the campaign will be publicly recognized as founding supporters
Arkansas Strong: We're Ready
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.